Prompting businesses to think and learn
Author: Laurie Young
Publisher: Kogan Page
The author claims that Thought Leadership is nothing new, but an under utilised process of businesses to create and disseminate ideas. It is a tool for business to strategicly respond to changing markets and consumers.
The book reflects on past research and historically recounts its past use, before outlining how it works, and how to implement it in business, complete with case studies.
While academics will find this reference more useful than practising business people, there are a few practical gems for those in business
Author: Laurie Young
Publisher: Kogan Page
The author claims that Thought Leadership is nothing new, but an under utilised process of businesses to create and disseminate ideas. It is a tool for business to strategicly respond to changing markets and consumers.
The book reflects on past research and historically recounts its past use, before outlining how it works, and how to implement it in business, complete with case studies.
While academics will find this reference more useful than practising business people, there are a few practical gems for those in business